YouTube launches Comedy Week in India

06 Sep,2013

By A Correspondent

 

We aren’t armed with research to endorse this view, but comedy (other than porn and moviews) is possibly the most watched on the internet.

 

So we weren’t really surprised when YouTube, in collaboration with leading Indian content producers and production houses, announced the launch of Comedy Week in India. Running from September 5 till 12, YouTube will play over 400 hours of comedy content at www.youtube.com/comedyweek.

 

The week will feature a range of content including comedy scenes from Bollywood, TV comedy shows (Comedy nights with Kapil),Great Indian laughter challenge, MTV Bakra, Kahani Comedy Circus ki), mimicry, and regional language comedy content in Telgu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada.

 

As part of Comedy Week, YouTube, in partnership with production houses, has also launched over 35 new YouTube exclusive shows featuring stand-up comedy acts from the biggest names in comedy in India.

 

Speaking at the launch of Comedy Week, Gautam Anand, Director Content partnerships for YouTube APAC said, “Here in India, comedy shows contribute to over 30% of total watch hours within the TV shows category, and in the past year, their viewership has shown one of fastest growth in viewership. Bringing Comedy Week to India allows us to give India’s audiences more of the content they love and discover new content that they can only enjoy on YouTube.”

 

Sandeep Menon, Director Marketing for Google India, also launched YouTube’s first television commercial in India for comedy week. The two TVC on YouTube for Comedy week will be 45 seconds each featuring Cyrus Broacha (http://www.youtube.com/watch?v=ofwiT0pSbqs) and Sudesh (http://www.youtube.com/watch?v=1kCiZJ5M65s)

 

Comedy week will also feature content from premium broadcasters and film production houses like Rajshri, Eros, T-series, Shemaroo, Disney, Star, Colors, SabTV, Sri Adhikari Brothers, Telguone, MTV, Yash Raj films who will showcase content from this existing catalogues and specially produced content for Comedy Week.

 

 

 

Post a Comment 

One response to “YouTube launches Comedy Week in India”

  1. Himanshu Agarwal says:

    I did not get the objective behind the launch of the comdey festival on YouTube. Is it to drive traffic from India? Brand Building? Am not sure what is the outcome expected out of this initiative?

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