Warc launches $10k prize for social strategy

16 Sep,2013

By A Correspondent


London-based marketing intelligence service Warc has announced the Warc Prize for Social Strategy, a global competition to find the best examples of social ideas that drive business results.


The prize will look for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact. It is free to enter, and open to clients and agencies in any discipline, notes a communique.


Warc is offering a prize fund of US$10,000. There will be a $5,000 Grand Prix for the world’s best social strategy case study, plus five $1,000 Special Awards.


Pete Blackshaw

Pete Blackshaw, Global Head of Digital and Social Media at Nestle, will chair a judging panel of senior client-side marketers and strategy experts from around the world.


“This is an exciting project to be involved with. Proving the link between social ideas, in all forms, and business results is one of the biggest challenges we face as marketers,” said Mr Blackshaw. “I’ll be looking out for ideas that have social baked in from the start, and deliver meaningful results for the brands behind them.”


“The Prize is broader than a social media competition,” added David Tiltman, Content Development Director at Warc. “Its focus is social ideas – strategies to get people talking, participating, or recommending – and the results they achieve. The prize is channel-neutral – it is just as relevant to campaigns that start in TV, or public relations ideas, as it is to specific social media strategies.”


Further details, including the entry kit and tips on writing a great strategy case study, can be found on the Prize website, www.warc.com/socialprize. The deadline for entries is December 5, 2013, and the winner will be announced in March 2014.




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