Thomas Cook gets Communicate2 for digital mktng

05 Sep,2013

Aegis Media’s iProspect Communicate2 has bagged the digital marketing mandate of travel major Thomas Cook. The agency’s Mumbai office will handle the business and will be responsible for managing the entire range of digital marketing activities spanning across performance marketing in terms of SEO, SEM and Social Media. iProspect Communicate 2 was selected after a multi-agency that spanned over two months.


“At Thomas Cook India, our overarching digital strategy is to position our full service travel portal as India’s first, effective “click-brick hybrid” to serve effectively the “pure click” younger generation customer at one end, the “pure brick” less Internet savvy customer at the other end – and most importantly, the very large spectrum of segments between these two extremes that in reality, is where the real opportunity lies!” said Amit Madhan – Chief Operating Officer – IT & E-Services, Thomas Cook (India) Ltd.


Commenting on the win, Vivek Bhargava, MD, iProspectCommunicate2, says, “This is a great win for us. I believe it is not about digital marketing anymore, digital is the age we are living in. Today digital can be leveraged to gain a competitive advantage in the market, iProspect Communicate 2 looks to fill the vacuum of a premium performance product in the Indian Digital Space”.


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