TDSAT stays ad cap on broadcasters till November 11

02 Sep,2013

By A Correspondent


The TDSAT has stayed the implementation of the ad cap regulation, which will make it compulsory for broadcasters to limit total advertising in a clock hour to 12 minutes, till the next date of hearing on November 11, 2013.


The tribunal further instructed TRAI not to take any coercive steps under these regulations against any broadcaster till such date. The matter was contested by the News Broadcasters Association (NBA) after TRAI moved for prosecution of 17 broadcasters for breaching the cap.


While the TRAI referred to the commitment made by broadcasters to adhere to a interim ad cap of 20 minutes and 16 minutes for news and non-news channels, respectively, and submitted that if the TDSAT stayed the amended Quality of Service Regulations, broadcasters would breach this understanding and begin violating the ad cap, NBA contested that it had made no such commitment to TRAI and that no prosecution could be launched on such private arrangements.


NBA insisted to the TDSAT that TRAI had only a recommendatory role to play and this was evidently made clear in the information and broadcasting ministry’s notification of 2004 when broadcasting services were brought under the ambit of telecommunication services.


TDSAT chairman Justice Aftab Alam said TRAI had wrongly assumed that its action of prosecution was beyond criticism. He was disappointed at the manner in which it moved for prosecution without giving chance to broadcasters to seek interim relief. In his opinion, the regulations had to be tested on the anvil of Article 19 (1) (a) and (g) of the Constitution and a mere commitment from industry bodies should not be made estoppels on others.


He said that distinction between news and non-news must be made in this context.


Source:The Economic Times

Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

Licensed to republish


Post a Comment 

Comments are closed.