Talent hunt launched for ‘memsaabs’ across HSM

30 Sep,2013

By A Correspondent

 

Close on the heels of a tie-up between Big FM and Big Magic Bihar & Jharkhand, the Reliance Broadcast Network GEC  have tied up to take the popular reality show to the various Hindi Speaking Markets in the country.

 

Speaking on the occasion, Sunil Kumaran, Business Head, BIG MAGIC said, “We are excited to take this property national. There has never been a show of this kind, since it doesn’t have any caveats to the talent that the women can showcase. The collective power the television and radio, makes BIG Memsaab a property with unmatched reach, greater cost efficiency, offering a deeper connect with audiences and marketers across markets.”

 

Ashwin Padmanabhan

Ashwin Padmanabhan, Business Head, 92.7 BIG FM added, “The show on radio has received phenomenal response and we are happy to be extending this opportunity to women audiences further across India. We have seen entire families coming forward to encourage the woman of the house to participate in this talent hunt and are confident of a fantastic engagement with audiences and marketers alike.”

 

The property will be supported by a multimedia campaign across television, radio, print, digital and on ground. BIG Memsaab will be a 13-week property divided into phases like pre-promotions, city auditions, semi finale’s and the city finales, culminating with a national winner.

 

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