Sonali Dhawan to take over as marketing director at P&G India

03 Sep,2013

By Kala Vijayaraghavan


Kainaz Gazder, marketing director of consumer products company P&G India is relocating to China to head its baby-care business in markets such as Taiwan and Hong Kong.


Best known for P&G’s signature CSR programme Shiksha and Gillette Shave India movement, 39-year-old Ms Gazder is credited with aggressively driving the growth of several P&G brands such as Pampers, Whisper and Vicks in India.


She will be succeeded by Sonali Dhawan, who was previously marketing director for P&G’s Pet Care Business for Asia and ANZ. Her career spanning 15 years includes handling beauty and haircare business for India, South East Asia and Australia.


Confirming the move, Sonali Roy Chowdhury, Head HR at P&G India, said “The move was part of the company’s philosophy to reward and recognise high performing P&G India leaders with challenging global leadership assignments.” P&G has a ‘promote from within’ policy, which focuses on giving early responsibility as well as global exposure.


Also, given that 70% of P&G’s target audience is women, the company is understood to be backing the promotion of women executives as a real competitive advantage, company watchers said. At P&G India, roughly 30-35% of its senior leadership is made up of women.


In recent years, P&G has moved away from the kind of aggressive advertising that saw it attack brands of arch rival Hindustan Unilever – such as the launches of Tide Naturals and Olay, during the tenure of Sumeet Vohra as marketing head.


While there has not been any major launches during Ms Gazder’s India stint, the company spent substantially on manufacturing.


Source:The Economic Times

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