McCann gets a Grand Prix at Spikes

18 Sep,2013

By A Correspondent [updated]

 

McCann Worldgroup’s India office has reasons to bring out the bubbly. At Spikes Asia which concluded in Singapore on Tuesday, its entry for ATSS Keyless Entry System won a Grand Prix in the Design category.

 

Before we gush further, the bad news. India drew a blank in the following categories:

Branded Content & Entertainment, Creative Effectiveness, Digital, Direct, Integrated Winners, Mobile, Promo & Activation and Radio.

 

Back to McCann (MWG)’s winnings, there are 8 metals that the folks bring back. The tally for Ogilvy is 8, Ramesh Deo Productions is 5 and Taproot is 4. (note: the earlier report had grave errors given that the calculation was based on each individual entry in the table below. Campaigns typically have to be clubbed together. Note: in the table below Ogilvy has bagged two Outdoor golds for its Philips campaign. We deeply regret the error – Ed).

 

See the three tables to see how Indian agencies and advertisers fared.

 

Winner by Category

 

Winner by Entrant Company

 

 

 

Winner by Advertiser

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