Radio One takes Delhi & Mumbai international music stations online

02 Sep,2013

By A Correspondent

 

The Mumbai and Delhi radio stations of 94.3 Radio One are now available online on www.radioone.in.The stream is a ‘re-broadcast’ of the existing terrestrial radio stations which have international music aired.

 

With this initiative, Radio One is the first station in India to begin a ‘webcast’ of its existing international radio stations on the internet for a pan-Indian audience, notes a communique.  While the streams can be accessed across the internet, the spoken content will retain the distrinctive Mumbai and Delhi flavour.

 

To launch the webcast, Radio One has created a promotional campaign on air and social media called #LetsGoOnline.  The campaign starts with a new song created in-house by the Radio One team that recognizes that humans were ‘born to be online’.  Social media is being used for a contest that encourages listeners to make their own video for the song.  A demo video of the song ‘Lets go Online’ can be seen at http://www.youtube.com/watch?v=Og0WxwEozTA&feature=youtu.be

 

The song can be downloaded free from http://snd.sc/1cYJ6bu

 

Said Vineet Singh Hukmani, MD & CEO Radio One: ‘This is a milestone change and we thank music companies like Universal Music, Sony Music, Virgin Music, and others for recognizing that webcasting of existing terrestrial radio feeds in India presents a new possible opportunity with Phase 3 around the corner combined with 4G and the fast improving broadband space… Though revenue growth from this alone will take time to scale up, it allows all of us an exciting opportunity at an affordable cost.”

 

Shyju Varkey, National Marketing Head, Radio One added: “Our well profiled audience across India have been requesting an international station since we launched 18 months ago in Delhi and Mumbai. Listeners in these two cities too have been demanding their favorite radio station be heard online. A cumulative reach of 9 million people in Delhi and Mumbai alone through FM Radio gave us the confidence to go online and expand this base of higher net-worth educated audiences pan-India.”

 

A special debate on Radio One and Twitter will encourage listeners to converse about ‘why they love being online”. The station will pay rich tribute to brands large and small that have both globally and locally gone online to create a better and convenient world for people. For this the station has roped in Gul Panag who maintains a very strong online presence.

 

Post a Comment 

Comments are closed.

Videos