Ogilvy gets PennyWise. Acquires majority in digital co

13 Sep,2013

By A Correspondent


Ogilvy & Mather announced it has agreed to acquire a majority stake in PennyWise Solutions Pvt Ltd, a leading digital technology and production company.


PennyWise will serve as the digital technology and production centre of excellence for Ogilvy& Mather in India. It will power best practice digital delivery for the agency’s India network as well as the O&M APAC network. The Hyderabad-based firm was established by current CEO Anand Morzaria in 2003, and has grown from a six-member start-up to 140+-staff leader in digital delivery.


Piyush Pandey

Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “Creative is the soul of Ogilvy. And digital is today’s opportunity for creative expression. Digital is a critical growth pillar for Ogilvy India. As we build digital services, talent and thinking across the organisation, we also need partners with different skills.PennyWise are, quite simply, the best digital technology and production professionals in the business. This is a strategic investment. It will combine the digital skills and services of both companies to deliver solutions for our clients across India and APAC.”


PennyWise has a global customer base, covering Europe and North America, as well as India.  The current client portfolio includes Vodafone India, Johnson & Johnson and WPP Agencies including Ogilvy & Mather, Soho Square and a host of others.

Said Anand Morzaria, CEO, PennyWise Solutions: “This partnership will help us combine our deep and proven expertise in developing digital and new media technology solutions with Ogilvy’s own offerings for clients across India and other APAC markets.”


Kunal Jeswani

Kunal Jeswani, Chief Digital Officer, Ogilvy India added: “Ogilvy represents excellence in digital strategy and ideation. PennyWise represents excellence in digital technology and production. They are exactly the kind of partner we were looking for.


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