Mobile device usage rises 173%: IAMAI

03 Sep,2013

By A Correspondent

 

The surge in interest of mobile devices and smart phones can be gauged from the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB. The segment has witnessed 173% y-o-y growth in July 2013 with 12.70 million hits in July 2013 as compared to 4.66 million hits in the corresponding month last year.

 

The branded apparel segment witnessed 9.95 million hits in July 2013 as compared to 5.29 million hits in July 2012, a y-o-y increase of 88%. The online user visits to designer footwear segment increased from 2.04 million hits in July 2012 to 2.21 million hits in July 2013. A significant increase y-o-y growth of 107% for jewellery segment has been registered with 3.65 million hits in July 2013 as compared to 1.76 million hits in July 2012.

 

Source: IAMAI/ WAM Data July 2013

 

As per the data for July, while the online booking of air tickets decreased from 1.95 million hits in July 2012 to 1.84 million in July 2013, there has been a marginal increase in online booking of railway tickets from 6.53 million in July 2012 to 6.70 million in July 2013.

 

Source: IAMAI/ WAM Data July 2013

 

The number of resume uploads in July 2013 were 3.12 million as compared to 2.60 million in corresponding month last year. The profile uploads on matrimonial websites was 1.91 million in July 2013 as compared to 1.67 million in July 2012, a y-o-y growth of 14%.

 

Source: IAMAI/ WAM Data July 2013

 

Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

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