John Thangaraj is Mindshare’s strategy head for North

16 Sep,2013

By A Correspondent

 

John Thangaraj

Mindshare has announced the appointment of John Thangaraj as Head of Strategy for the Northern region. Mr Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients.

 

In his last role, he was Vice President – Strategic Planning at Lowe, where he was responsible for the product planning on a cluster of brands including Wills Lifestyle, Nestle Confectionary, Hindustan Times, Dabur Real, Shine.com, Woodland, Expedia.co.in and OLX.in.

 

Announcing the appointment, Alok Sinha, Leader – Strategy (South Asia) said, “We are glad to welcome John to Mindshare and the extended GroupM family. He’s got category and industry experience, and is a great team leader. I am confident he will be able to lead the strategy division to even greater heights.”

 

Ravi Rao

Ravi Rao, Leader South Asia, Mindshare said, “I am pleased to welcome John. He has the combination between being imaginative, strategic and entrepreneurial that our strategy community and clients need.

 

Commenting on what he hopes to achieve at Mindshare, Mr Thangaraj said, First and foremost, I hope to future proof myself. I have a strong belief in the fact that ‘advertising’ as is currently practiced in India does not have a shelf life of more than a decade (at the very most).

 

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