Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13

23 Sep,2013

Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric is going to be among the speakers at the Social Media Week Mumbai (September 23-27), and is excited about the concept taking shape in India and Mumbai specifically. Fatema Rajkotwala engaged him in a quick Q&A on the eve of the event.


01. How has the experience been so far in the process of organising the maiden Social Media Week in Mumbai?

We are always excited to SMW expand. Given India’s presence in the mobile and tech space, Mumbai felt like a natural fit for SMW13. SMW is a distributed conference and we’re honoured to have RSquare Consulting taking the helms for SMW Mumbai. The team has been responsive and quick to help us understand the cultural aspects of hosting SMW in India. We can’t wait to see the week unfold.


02. Tell us how India and Mumbai specifically are viewed globally in terms of digital footprint?

India is emerging as a major digital force. The Facebook userbase here has amassed more than 60+ million. Yet, we know that it’s only beginning to grow. Social media is available for only 60% of the entire Indian audience, and we think Mumbai’s digital industries will be a leader in helping bridge this digital gap.


03. What is Crowdcentric’s vision and philosophy for SMW now on?

We are experiencing one of the biggest shifts in how we communicate in human history. Because of this, our aim is to provide the best information, ideas and inspiration to help people understand how to achieve more in a hyper-connected world.


04. Social media is the flavour of the season now, but a decade hence?

We are often asked about the direction we plan to take Social Media Week and what we’ll do when social media is no longer en-vogue.


Whether social media as a term is popular in the future or not has no bearing on the mission we’re embarking on.  The world is changing is fundamental ways due to the speed at which technology has permeated our lives and created a connected society.  For example, in the past 10 years, 3 billion people have connected to each other through the Internet and mobile technology.  This has already created a seismic shift in how we connect and communicate, but it’s really just the tip of the iceberg.  In the next ten years, as technology continues to advance, as the global population continues to grow, especially in emerging markets such as China, India and in Latin America and Africa and as mobile technology becomes even more ubiquitous we are going to see an additional 3 billion people  join the grid and come online.


05. And the impact of Social Media on society?

We can’t tell what impact this will have and we’re not sure how societies, governments and economies around the world will change as a result, but with the support of some of the world’s brightest minds, our community, our Local City Organizers, we aim to be the biggest and most influential platform that connects people around the issues that matter and a be the most important platform that provides a way for us to explore how our lives, culture and human behavior will change in the future.


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