Grey beefs top deck for Gillette, hires Sanjay Chaudhari & Shahvez Afridi

11 Sep,2013

By A Correspondent


The Grey group has hired Sanjay Chaudhari as vice-president and regional client service director to lead Gillette’s regional client communication strategies and Shahvez Afridi as regional planning director to oversee Gillette’s planning practices across Asia Pacific.


Both Messrs Chaudhari and Afridi will be reporting to Fernando Beretta, executive vice-president (Procter & Gamble), Grey Group Asia Pacific.


Mr Chaudhari brings to his role more than 22 years of experience spanning across a diverse portfolio of clients that including multiple Fortune 500 brands such as Unilever, Johnson & Johnson, Colgate Palmolive, Coca-Cola, American Express, Motorola and Philips. His multi-faceted insights to consumer behaviour was gained through assignments in diverse markets across Asia – Japan, Hong Kong, Singapore, Thailand, Taiwan, India and the Middle East – Morocco and Lebanon.


Mr Afridi comes on board Grey with 19 years of end-to-end consumer insights and brand strategy experience spanning the region. His previous stints include nurturing and overseeing the planning function for some of the world’s biggest advertising agencies – BBDO in Singapore and Lowe Lintas & Partners in Mumbai and Delhi, where he was tasked to drive consumer and strategic planning for clients such as Procter & Gamble and Unilever, amongst others.


“We are excited to have Gillette, the world’s leading men’s shaving line as our client. This is the second P&G account won by Grey globally following Duracell. The win signifies client’s continued trust and confidence in Grey – at Cannes this year, we picked up three Cannes Lions awards, a Gold and two Bronze for Duracell,” explained Mr Beretta. “The Asia-Pacific region is a huge untapped potential in terms of the male grooming market. With their strategic insights and broad management experience, I’m confident that Sanjay and Shahvez are well-positioned to drive the next growth phrase for Gillette,” he added.


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