Genesis BM elevates Deepshika Dharmaraj, hires Kavita Rao

06 Sep,2013

By A Correspondent


Deepshikha Dharmaraj

Leading PR and communications firm Genesis Burson-Marsteller has announced the appointment of Deepshikha Dharmaraj, in a new leadership role, as Chief Marketing and Growth Initiatives Officer and Kavita Rao, joins the firm as Chief Talent Engagement Officer.


Ms Dharmaraj, who has been with the firm for 19 years, will focus on the agency’s marketing and growth initiatives, and will continue to oversee the Genesis B-M Learning School.


Kavita Rao

A former Genesis B-M employee, Ms Rao will lead the talent function. She was until recently Global Head of Communications at HSBC Technology & Services.





Prema Sagar

Speaking on these appointments, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “At Genesis Burson-Marsteller, we are committed to investing in exceptional quality talent and by appointing Deepshikha and Kavita in their new roles, we are strengthening our marketing and talent functions.”




Nikhil Dey

Meanwhile, announcing other executive movements in the firm, Nikhil Dey, President, Public Relations added: “Sheena Sharma, Chief Client Studio and Corporate Responsibility Officer, will focus and lead all executive communication trainings for our clients and the firm while she continues to be Mentor South.  Kriti Makhija, Chief Financial and Compliance Officer, ensures the financial health, compliance, governance and IT infrastructure of our business.”


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