FoxyMoron bags digital marketing duties of Celkon Mobiles

17 Sep,2013

By A Correspondent

 

Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron. This mandate will be handled by the recently opened Delhi NCR branch of FoxyMoron. This digital mandate includes the independent management of the mobile brand’s presence on social media platforms including Facebook and Twitter.

 

In the recent past, Celkon Mobiles has concentrated its marketing efforts towards sponsoring cricket tournaments. With the shift on to the digital platform, FoxyMoron conceptualized and recently executed the ‘Campus-O-Logy’ campaign, aimed at encouraging young college going students to enjoy their time on campus with the newly launched Campus Series smartphones.

 

On the decision of appointing FoxyMoron as its digital agency, Pradeep Yerraguntla, Head, Digital Management, Celkon said, “We are happy to associate ourselves with FoxyMoron to drive all our digital communications objectives. At the core of our marketing strategies is the need for a detailed strategic and creative alliance to take Celkon Mobiles, the brand forward to the highest level.”

 

Said Akshay Gurnani, Business Head – North, FoxyMoron: “Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products.”

 

 

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