Fox Traveller goes interactive with Brandscope

12 Sep,2013

Brandscope India, the outdoor arm of Aegis Media’s Posterscope, has undertaken an interactive digitally-led campaign to promote a new music-based travel show ‘SoundTrek’ on Fox Traveller.  The campaign happened in Mumbai and Delhi malls and was supported a flash mob, where a group of youngsters composed fun loving music by dancing over the virtual keys of piano in the mall.

 

Debarpita Banerjee

Said Debarpita Banerjee, Vice President – Marketing, Fox International Channels “With the increasing clutter in media and communication, there is also a rise in innovative ways of reaching out to one’s desired TG.  Our show promises to be a visual and melodious treat for music and travel buffs alike. It is this value proposition that we thought of bringing alive through the activation and flash mob. Instead of a simple information dissemination, such initiatives compel involvement from the TG, and make for a more memorable message.”

 

 

Haresh Nayak

On the innovation, Haresh Nayak, Managing Director, Posterscope Group commented,”The changing out of home landscape calls for innovative ways of connecting with the consumer, as an agency that is at the forefront of innovation and technology we are glad to be associated with clients like Fox Traveler who understand and are willing to use technology in the OOH space to connect with consumers digitally & interestingly.”

 

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