‘Find what you seek’ with Ogilvy’s Incredible India campaign

03 Sep,2013

By A Correspondent

 

Ogilvy & Mather has released 17 executions of the creative idea – Find what you seek – for the Incredible India campaign. The Kolkata monsoon poster is part of this effort.

 

In an attempt to take the ‘Incredible India’ brand forward, the Ministry of Tourism, briefed Ogilvy & Mather to delve a little deeper into what made India truly Incredible for the new campaign.  Discussions between the agency and client led to the articulation of the idea: ‘Find what you seek’, notes a communiqué. It was based on the insight that India can be what any traveller wants it to be. The campaign (a total of nearly thirty pieces includes press and outdoor advertising) covers a range of experiences in India through the eyes of the tourist, the release adds.

 

CREDITS:

Executive Creative Director : Ajay Gahlaut

Creative Director: Jossy Raphael & Gaurav Nautiyal

Art: Kanika Sethi

Copy: Ajay Gahlaut, Jossy Raphael, Richa Jain

Account Management: Pawan Bhatt, Faisal Mahfooz, Rupinder Singh

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos