Evo mag to enter to rev up auto mag scene

05 Sep,2013

Sirish Chandran, Editor, EVO India (left) with Publisher Rohan Pawar

By A Correspondent

 

Did we hear a fall in sales of automobile companies? And if that would lead to a drop in advertising in the various car and bike magazines, read on.

 

Evo, the leading auto enthusiast mag is all set to launch in India later this month. To be christened ‘Evo India’, the magazine will bring its readers the thrill of driving – and riding as well.

 

An unwavering focus on driving/riding reviews and adventure, up-to-date news, opinion, technology, guides and group tests are what have elevated Evo to its status as the world’s leading enthusiast motoring brand, notes a communiqué and adds: Evo India will continue to emulate those high editorial standards and will stand out from other automotive magazines, by being more lavish in its photography, design and content with some of the best writers in the world – and India! – penning evocative driving and riding adventures.

 

“We will endeavour to give the Indian automotive enthusiast a one-of-a-kind thrilling automotive experience that keeps him – and her! – coming back for more,” said Rohan Pawar, Publisher of Evo India. “To live up to Evo’s ‘The Thrill of Driving’ credo will be as much as a challenge as it promises to be an adventure,” Editor Sirish Chandran added.

 

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