dna to evangelise governance with 500+ multi-lingual social platforms

27 Sep,2013

By  A Correspondent


Zee Media’s dna has launched ‘I Am IN – dna of India’, an ambitious technology-driven initiative, that promises to “enlighten, engage and empower citizens of India in getting involved in  the cause for better governance”. It gives power to the people to be vocal about local issues, to report news, connect with governance representatives and like-minded fellow citizens and more by way of a multilingual, hyperlocal, pan-India digital platform that will encompass over 500 local circles and neighbourhoods across the country over the next few months, notes a communique.


Said ZEE Media Corp chairman Subhash Chandra: “We keep complaining about India, we keep saying we don’t know what to do and how to do it. We try to look at the big picture, not realising that it is made up of smaller problems. Solve the smaller problems and the big problem will be solved.  The change in India has to be ground up, and with the launch of “I am In – dna of India” we hope that can be achieved, enabled by technology and powered by the desire of 1.2 billion plus Indians who want a better tomorrow.


Dr Bhaskar Das, Group CEO, Zee Media added: “The power of hundreds of hyperlocal networks, each made of thousands of people, all of who act in a focused manner to improve their locality can surely bring the much needed qualitative change in our country. ”


The hunt to find volunteers for around 200 localities / neighbourhoods that the platform is launching with, has already begun.


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