Continuing education, not awards to be focus of new Advertising Club prez

12 Sep,2013


By A Correspondent


DDB Mudra Group Chief Operating Officer Pratap Bose was unanimously elected President of the Advertising Club. He replaced Shashi Sinha, CEO, Mediabrands India and Lodestar UM, who held the post since 2011.


Speaking on his priorities, Mr Bose said that while awards (like the Abby, Effies and recently held Emvies) are important activities of the Club, his priority will be continuing education programmes for the industry.


Mr Bose and 14 others would constitute the office bearers and managing committee of the Ad Club, the country’s premier advertising club constituting members of the advertising, media and marketing fraternity.


Other officebearers include Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group (Vice President), Raj Nayak, CEO, Colors (Secretary), Ajay Chandwani, Director, Percept (Joint Secretary) and Umesh Shrikhande, CEO, Taproot India (Treasurer)


The managing committee members are:

in alphabetical order of last names: Punitha Arumugam (Google), Bhaskar Das (Zee Media), Kunal Jeswani (Ogilvy & Mather), Harit Nagpal (Tata Sky), Rohit Ohri (Dentsu), Josy Paul (BBDO India) and Ravi Rao (Mindshare).


While outgoing president Mr Sinha (IPG Mediabrands, Lodestar UM) continues as Immediate Past President for a period of two years, Sunil Lulla (Times Television) and Prasanth Mohanachandran (AgencyDigi) have been co-opted on the committee.


Said Mr Kakar on the constituting of the Ad Club’s top deck: “This year we are fortunate to have a very senior and strong committee comprising people who are not only committing their names but also their invaluable time to the common good of our industry,” Mr Bose too is happy with the core team. “It’s a good mix of people from across the spectrum,” he said.


The Advertising Club annual general meeting was held in Mumbai on Wednesday (September 11) and the managing committee and officebearers were elected for the year 2013-14. The committee members can seek re-election next year.




If processes are clear, there will be no problems with Creative Abby: Pratap Bose


The new Advertising Club President’s has a day job that possibly has him work beyond 24×7. As Chief Operating Officer of the DDB Mudra Group and a member of the agency’s operating board, Pratap Bose joined DDB Mudra from Ogilvy & Mather in 2008, where he worked for 15 years in various capacities, and went on to become its youngest CEO in 2006.


Excerpts from an interview with Bose where he speaks on his priorities, a problems-free Abby and how he hopes to drive the Ad Club forward.


What will be your priorities as president of the Advertising Club:

For a long time, the perception has been the Advertising Club is the purveyor of awards. While awards are important and they recognise the best in class, for me the focus is going to be on continuing education programmes. Giving back to the community in various forms - by not just awards, but also education, seminars and learning via interacttion with personalities.


Speaking of awards and the Creative Abby specifically, while a lot has been cleansed, it touched a new low this year.

Remember, the Emvies and Effies go without a hitch. It’s only with the Creative Abby. Mind you, there were no issues the year before. Last year, there were a couple of things that sprung up but we realise that these issues can easily be fixed. What I am looking to do is to institutionalise a very transparent and frank discussion on what needs to be done with all stakeholders well before Goafest. I am a strong believer that if you have a process that has a buy-in from everyone and it’s not a diktat, things will sort themselves out. If the processes are clear and there are no ambiguities, we should have no problems whatsoever.


Some agencies have had reservations about going to Goa. Any thoughts of shifting the awards back to Mumbai?

It’s not a Goa versus Mumbai debate in my mind. As long as the process is clean and you are fair, rational and honest, I don’t think there’s any issue about Goa and Mumbai


The Bombay has been dropped from Advertising Club, how successful has the move to go national been?

I think we’ve made a start. I believe the local ad associations - whether in Delhi, Kolkata, Bengaluru and Chennai should co-exist. We are happy to have them on board… at the end of the day, we are one community. The whole idea is to be inclusive and work for the betterment of the industry. We have made some progress by having the awards judging of Effies and Emvies in Delhi. And there’s no reason why it can’t go beyond Delhi. We could extend to Kolkata, Bengaluru…


What else in the next two years?

Well, we are going to looking at all forms of communication. We are talking of a two-day workshop for the entertainment industry and looking at people to help us on film production. So, it’s not just talking to creative guys or planners. We are also looking at developing a new website, a new logo, be relevant on Twitter and Facebook. All in all, lift the image of the club and not just an awards club.


All this is going to take a fair bit of time… how do you take care of your day job at DDB Mudra?

(laughs) Well, that’s the reason why I have picked a nice mix of people. I am going to entrust each of them with a responsibility that’s clearly defined and they will all take things forward.



Abby should continue in Goa: Shashi Sinha


IPG Mediabrands and Lodestar CEO Shashi Sinha on his two-year term as Ad Club President, the Creative Abby controversy and the demand to bring the Abby back to Mumbai


The IPG Mediabrands and Lodestar CEO Shashi Sinha is widely regarded as ‘Mr Consensus’ in the Indian advertising and marketing industry. Known to take the industry along in whatever he does which may require wielding the stick at times, Mr Sinha is credited with cleansing Ad Club’s Creative Abby awards process a few years back. In a short interview with MxMIndia, Mr Sinha speaks on on his two-year term as Ad Club President, the Creative Abby controversy and the demand to bring the Abby back to Mumbai


How do you feel relinquishing charge after an eventful two years as Ad Club President?

Mixed feelings, frankly. We successfully moved from Advertising Club Bombay to Advertising Club, and making it more national in character. We’ve done well financially. Goafest and the Creative Abby was a problem last year, though my first two years were excellent


Any unfinished agenda?

We started with other markets very well, but I wish we had done more on continuing education. I think we got stuck with awards and the plan to go to smaller towns couldn’t be done.


And the Creative Abby controversy. Any solutions, as you look back?

We discussed that in the meeting. The solution is that there are rules, put them down clearly, publish them and let there be no deviation.


There is a demand for the Abby to be held in Mumbai and not in Goa

Goafest brings the industry together, and I think we should continue to have the Abby in Goa. We are one industry and it shouldn’t be a divided house.


Do you think the Abby should be given to a private operator like it is at the Cannes Lions?

Right now, the Abbys are for the industry and by the industry. While we make profits that’s not our primary objective. I think when you hand it over to a private player, the entry and delegate fees will go up dramatically.


What next?

I am already actively involved with BARC, heading the technical committee. In fact the last two months that has taken priority over most other things, but I am happy with the way things are going on that front.


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