Chandramohan Mehra to head emerging eusiness at SBI Life Insurance

05 Sep,2013

By A Correspondent

 

Chandramohan Mehra of SBI Life has been elevated as Country Head – Emerging Business. In his new role, he will lead online sales, cross-selling and international operations of leading private life insurer SBI Life.

 

Spearheading branding and marketing communication initiatives, Mr Mehra has driven multiple marketing campaigns in the last seven years at SBI Life. Amongst the popular campaigns were “Future Guaranteed”, “Old Boy Cricket” and “Jab Hum Honge Saath Saale Ke”. An Insead and BITS Pilani alumnus, his earlier assignments were at Kotak and FCB Ulka where he managed HDFC Bank and Tata Motors brands.

 

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