Big Magic Bihar & Jharkhand and 92.7 Big FM get together for ‘Big Green Durga’

24 Sep,2013

By A Correspondent


Two of Bihar’s leading media brands 92.7 Big FM and Big Magic Bihar and Jharkhand have come together this festive season to present a green initiative with The Big Green Durga.


The initiative will propagate a sense of responsibility amongst the local populace by encouraging them to celebrate Durga Pooja the green way! The month-long campaign will see several phases, each ensuring highest levels of audience engagement and an exhaustive entertainment schedule.


Created around the pegs of ‘complete entertainment’, ‘high visibility’, ‘on ground engagement’ for local connect and ‘celebrity involvement’, Big Green Durga will also see a nine-episode special on Big Magic channel and a month-long campaign on the channel as well as Big FM.


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