BBH converts radio spots to digital content for Skoda

26 Sep,2013

By A Correspondent

 

How do you ensure that a great idea travels far and gets noticed?

 

BBH India created a series of radio spots to launch the limited edition Skoda Rapid Leisure which comes loaded with a host of features including a rear view parking camera.The spots were received well on radio, but the agency wanted to reach a wider audience. They realised that nobody (outside of advertising) ever shares a radio spot online. The challenge was to convert the audio spots into visually interesting digital content.

 

Said Russell Barrett, CCO and Managing Partner of BBH India: “It’s clear that to reach a wider audience, your idea needs to be media agnostic. A genuine idea should cut across languages, cultures and media as well. Thankfully with Skoda, we have clients (Kamal Basu and his team) who believe in the same philosophy. They agreed that a video rendition of an audio idea was an exciting, new way to approach communication in today’s age. We also lucked out with the talent we could tap in to at BBH with the likes of Manish Darji, Yohan Daver, Sushma Joseph, Hitesh Kalia and the rest of the team on Skoda. I’m actually really excited about the implications of this kind of project. It’s clear that low budget need not mean low quality.”

 

Credits:

Chief Creative Officer: Russell Barrett

Executive Creative Director: PuneetKapoor

Director: Sushma Joseph

Creative Director Art and Illustrator: Manish Darji

Copywriter: YohanDaver

Agency Executive Producer: Hitesh Kalia&Sushma Joseph

Account Director: Anirban Mukherjee

Account Manager: SuraviPradhan

Account Planner: Kanishk Kabiraj

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