ASCI launches new website and online complaints & monitoring system

06 Sep,2013

By A Correspondent


The Advertising Standards Council of India (ASCI) has announced the launch of a newly designed website, which incorporates an Online Complaint & Monitoring Service (OCMS), which is key to delivering transparency and speedy resolution of complaints.


With the introduction of the OCMS, consumers can now lodge complaints via the new ASCI website, the ASCI Facebook page, email, smartphones, toll-free telephone or regular post. Irrespective of how consumers complain, they will receive a Complaint Tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/ or SMS.


ASCI’s members will get an added advantage as they will be provided with a unique individual login id and password for their OCMS account. This will give them a single window to lodge regular and fast track complaints or seek advertising advice.


Commenting on the new ASCI website & OCMS launch, Arvind Sharma, Chairman of ASCI, said: “The new website through its  attractive  yet simple  construct  makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI’s advertising self- regulation process. We also hope that the new facility to track their complaints online will further drive all stakeholders’ confidence in ASCI.”


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