Amith Prabhu: Musings from India’s only weekend summit for Public Relations

30 Sep,2013

By Amith Prabhu


What happens once may not happen twice but once happens twice can always happen thrice. These are my favourite lines from Paulo Coelho’s The Alchemist. I’m writing this column on the car as I travel from Lavasa to Mumbai. I feel humbled that I’m part of a group of 15 young men and women who have put together the second edition of what is arguably India’s only annual weekend summit for Public Relations and Corporate Communications professionals. The last two days at the hill city of Lavasa were intense and enriching. Over 250 professionals from around the country came together to celebrate the profession.


While a report of the event will be found elsewhere I want to highlight how the movement of PR doing PR for itself has gotten off to a solid start. Praxis was created with the singular belief that the profession needed a forum to come together and the concept was born on a Twitter conversation. Ever since the first edition took place in Pondicherry in November 2012, a lot of traction both online and offline has happened leading to a natural build up to this event which makes it obvious that this completely volunteer led event is here to stay.


What sets Praxix aside is the entire approach of the event organisers lend to engaging with speakers, sponsors and participants. A sense of community is paramount. Attention to detail and a high adherence to punctuality give the summit a uniqueness very few events in the similar space can talk of. Having established a reputation for being a serious event with a lot of fun goes a long way in getting people to look forward to the next edition. The excellent line-up of speakers with solid content to share add to the vibrancy of the flow.


I am glad that the collaboration between multiple generations is a fine example that several other sectors can learn from and emulate. There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship.


All eyes are on the third edition which will happen somewhere in the North around a year from now. Because whatever happens once may not happen twice but whatever happens twice will certainly happen thrice and in this case go on to happen annually. I’m glad that this was an idea whose time had come. And some of us took it upon ourselves to make it happen.


Amith Prabhu is the founder of The PRomise Foundation which organises Praxis. During the day he is a full-time employee at a leading PR firm in its Chicago office. Views expressed here are the author’s own and don’t represent those of his past, present, future employer or of MxMIndia. You can connect with him on Twitter @amithpr


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