8 of 18 Warc Asian Strategy prizes from India

27 Sep,2013

By A Correspondent

 

A BBDO Guerrero for the Philippines Department of Tourism won the $5,000 Warc Prize for Asian Strategy Grand Prix. A total of 18 papers were awarded Gold, Silver or Bronze and eight of these are from India (list below). Two Indian entries (Ogilvy’s Tagging Drive and Voltas All Weather AC campaigns) were among the five which won $1,000 Special Awards

 

Leanne Cutts, the 2013 Prize chair and President & Managing Director Japan at Mondelez International, said the Grand Prix winner stood out due to the simplicity of the idea, and its potential to evolve across media and across time. “The winning campaign was not only an idea for its own category, but it spilled over into other parts of life. We felt that this was an enormously valuable idea that could be sustainable and grow over time,” he said.

 

The 18 winning entries came from six different markets – eight from India, four from China, three from the Philippines, and one each from Singapore, Thailand and Malaysia.

 

Winning entries (Agency / Client / Campaign Market)

 

Gold

 

It’s More Fun In The Philippines

(BBDO Guerrero / The Philippines Department of Tourism / Regional)

Also winner of the Grand Prix

 

THPF Smoking Kid: A Personal Message to the Smokers

(Ogilvy & Mather Thailand / Thai Health Promotion Foundation / Thailand)

Also winner of the Asia First Special Award

 

Voltas All Weather AC – how a pure play Indian brand turned a giant killer

(Ogilvy & Mather / Tata / India)

Also winner of the Local Hero Special Award

 

Milo Cans: Twisted Football

(Ogilvy & Mather Kuala Lumpur / Nestlé / Malaysia)

 

Gillette: Shave Sexy

(BBDO China, @PR / Procter & Gamble / China)

 

Silver

 

Nike China: Greatness Campaign

(Wieden+Kennedy, Mindshare, AKQA, Razorfish / Nike / China)

Also winner of the Cultural Connection Special Award

 

Once Again: The Tagging Drive

(Ogilvy & Mather Bangalore / Once Again / India)

Also winner of the Channel Insight Special Award

 

SMART TXTBKS

(DDB DM9 JaymeSyfu / Smart Communications / Philippines)

 

Also winner of the Market Pioneer Special Award

 

Baileys: Cream With Spirit

(BBH Shanghai / Diageo / China)

 

Corona: Let the World Wait

(TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital Media / Grupo Modelo / Regional)

 

Lifebuoy: Help A Child Reach 5

(Lowe Lintas & Partners, PHD / Unilever / India, Indonesia)

 

Realtime Olympics

(NIM Digital / McDonald’s / China)

 

Taking On A Religion Called Cricket

(JWT India / PepsiCo / India)

 

Women For Women

(McCann WorldGroup / Stayfree / India)

 

Bronze

 

Ariel Shirt Flag: How a detergent not only lifted stains, but the spirit of an entire nation

(Ace Saatchi & Saatchi Advertising / Procter & Gamble / Philippines)

 

Mediker Anti-Lice Treatment: The Journey from Lice Negative to Life Positive in Rural India

(BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, School / Marico / India)

 

Mission Kerala: Times Of India’s Final Frontier

(JWT India / Bennett Coleman / India)

 

Vat Man

(BBH Communications India / Diageo / India)

 

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