Special to MxM: TV volumes grow 16%, print up 13%

30 Aug,2013

 

By A Correspondent

 

The skies may be overcast for the Indian media, but here’s room for some cheer on this last Friday of August 2013. Television spends grew 16 percent and Print spends grew 13 percent – from January to June 2013, over the half-year of 2012.

 

The numbers are from TAM Media Research whose AdEx India division painstakingly computes data for ad volumes for the television and print sectors, amongst others.

 

Note: the analysis is based on ad duration in seconds for television and CCMs for print.

 

The tables are fairly explanatory, so we’ll restrict the prose.

 

 

 

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