Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief

01 Aug,2013

By A Correspondent


Star India has pledged all revenues from an Independence Day seven-hour marathon fund-raiser for strengthening relief efforts in Uttarakhand. Leading film stars will join Star’s fund-raiser and all advertising revenues generated through the event on August 15 will be channelled to not-for-profit bodies working for the cause.


Uday Shankar

“The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand,” Uday Shankar, CEO, Star India, said. Early confirmation of stars supporting the initiative include Indian cinema’s icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani,  Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as ‘Diya Aur Baati Hum’, ‘Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara’, ‘Saraswatichandra’, ‘Savdhaan India’, ‘Devon Ke Dev Mahadev’ and ‘India’s Dancing Superstars’ among others.


Ad agency Ogilvy & Mather will be the creative agency for the on-ground event that’ll be managed by Wizcraft. The Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner the fund-raiser that will be attended by senior leaders from the state and central governments.


The event will be telecast live on many channels of the Star India network including flagship Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.


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