Star gets set for mother-of-all fund-raisers for Uttarkhand relief

13 Aug,2013

By A Correspondent

 

Leading film icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, and a cross-section of television stars have pledged their support for what promises to be one of the biggest fund-raising events ever held in the country.

 

Organised by media conglomerate Star India, the seven-hour event called ‘Saath Hain Hum Uttarakhand’ will be held in Mumbai at the NSCI and the event will be aired live Star Plus, Star Utsav, Life OK, Channel V and Star Pravah.

 

The end-use of funds will separately be overseen by a body of independent auditors, Star has informed even as it announced partnering not-for-profit organizations — Himmotthan Society and People’s Science Institute — to channel the funds raised to help with the rehabilitation work in flood-ravaged Uttarakhand. Donations will be open from August 15 to September 7.

 

Uday Shankar

“The task of rebuilding is difficult. But it isn’t impossible if we can join forces,”  Uday Shankar, CEO Star India, said. “We are glad to partner groups that are not only focused on providing immediate relief but are building sustainable solutions to equip people prepare for the future.”

 

The Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner the fund-raiser.

 

“The event is evidence that there is a strong desire in the community to help,” Mr Shankar added. “The unflinching support of the stars is humbling and in turn will help us extend a helping hand to those in need. The film world’s support also reinforces our belief in the power and reach of television, and its ability to be a force for good.”

 

Said Sabbas Joseph, director and co-founder of Wizcraft which is organising the event: “Saath Hain Hum Uttarakhand is one of the biggest fund-raisers to muster support for any natural calamity. We sincerely hope that this initiative will go a long-way in helping the victims of this unprecedented tragedy. We are delighted to express our support and join hands with Star India and the film industry to celebrate the Independence Day, dedicated to the people of Uttarakhand.”

 

The Himmotthan Society and People’s Science Institute have been actively involved in rehabilitation works in Uttarakhand after the floods. While Himmotthan is focusing on speedy reconstruction of livelihoods through innovative, novel techniques in agriculture, water and sanitation, livestock management and afforestation, People’s Science Institute is engaged in devising sustainable solutions and building robust infrastructure that’s better equipped to handle natural calamities.

 

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