By A Correspondent

Viacome18 has announced the appointment of Saugato Bhowmik as Head of Consumer Products Business. The responsibility was held earlier by Sandeep Dahiya who has since joined The Times of India group.

Mr Bhowmik brings to the table experience of 12 years across consumer brands in Dabur India and Hindustan Unilever.  He has led brands in home and personal care categories based in India and Singapore. In Singapore, he led the Unilever Business for toothbrushes for Asia within the Oral Care Category. In most recent role, he was leading the sales strategy development for general trade business of Unilever across all key markets.

Said Sudhanshu Vats, Group CEO, Viacom18, Media Networks: “Saugato brings with him business experience from FMCGs with a good understanding of brands, distribution landscape in India, dealing with large retailers and managing Business P&L.”

Speaking about his appointment, Saugato Bhowmik said, “The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18”.