P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services

05 Aug,2013

Media agency veteran P V Narayanamoorthy has been appointed Director at Proof of Performance Data Services (PoP), leading out-of-home analytics firm. Mr Narayanamoorthy will spearhead the technology-based analytics platform which PoP has created for measurement methodology and accountability in the outdoor media business.   He will be advise advertisers on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization.


Mr Narayanamoorthy has already conceptualized and implemented a metric called ‘The Visibility Index’ for PoP provides vital info on “hitherto untracked metrics like visibility distance and time for which a particular asset is visible”, notes a communique.


Speaking on the occasion, Harjaap Singh Mann, Founder CEO and Managing Director, PoP said “Mr Moorthy is  considered an institution in the media planning space and his prowess is unparalleled and universally acknowledged by peers. We are sure it would be a new chapter of success for POP and are glad that he has joined us in our endeavor to revolutionize the OOH industry.”


In his career spanning more than 35 years in media and advertising, Narayanamoorthy has worked with several advertising agencies including Clarion Advertising, Ogilvy Benson & Mather, RK Swamy, Ulka Advertising and McCann Erickson. His last assignment was with Carat where he worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research.


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