Neville Bastawalla joins ex-boss Saurabh Yagnik at Pix

20 Aug,2013

For Neville Bastawalla, the Saal Mubarak greeting on Parsi New Year day on Sunday had a special meaning. The following day was his first at Multi Screen Media as Marketing Head for Sony Pix.

 

A marketing professional with over 14 years of multi-brand experience, Mr Bastawalla’s previous stint was with Star India where he joined in January 2011 as Marketing Head for its English channels and was most recently Head – Marketing for Star’s Hindi movies channels since February 2013.

 

Saurabh Yagnik

Announcing the appointment, Saurabh Yagnik, Executive Vice-President and Business Head – Sony Pix who was not too long ago Business Head of the English channels at Star India (and hence Mr Bastawalla reported to him there), said, “We are delighted to have Neville join the team and we are certain that his experience and understanding of the business and our audience will help us consolidate our position in the genre. We look forward to a long and fruitful working association with him.”

 

Commenting on his appointment, Mr Bastawalla said, “I am delighted to begin my association with Sony Pix.  The channel has always uniquely positioned itself in the English movie genre, with a strong content library and innovative campaigns for its premieres and other properties.”

 

Prior to joining Star, he was Head of Marketing at Mid-Day Infomedia where he spent about four years after a stint with Nickelodeon as Senior Marketing Manager. A management graduate in marketing, Mr Bastawalla has previously done stints with HSBC, Walt Disney Company, Contract Advertising and Mudra Communications.

 

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