Mumbai Police & Draftfcb+Ulka billboard to observe moment of silence for lost heroes

16 Aug,2013

By  A Correspondent


Over the years, Mumbai Police and Mumbai Traffic Police along with Draftfcb+Ulka have spread the message of a ‘Safe Mumbai’ via a prominent hoarding spot at Babulnath in South Mumbai. This is the hoarding at the junction of the tail of Marine Drive/Girgaum Chowpatty with a road on the left leading to Raj Bhavan/Walkeshwar/Malabar Hill and to the right to Hughes Road/Peddar Road/Warden Road/North Mumbai.


For the past 20 years this billboard has achieved an iconic status with some of the  most impactful & thought provoking messages on road-safety. Various campaigns created over the years have made motorists smile, sit up, take notice and buckle up/switch off their cell while driving, stick to their lanes etc. Basically encouraging citizens to be responsible when you are on the road.


On the occasion of India’s 67th Independence Day, Mumbai Police and Mumbai Traffic Police in association with Draftfcb+Ulka has taken on a larger theme of paying tribute to India’s lost heroes. The hoarding urges fellow Indians to remember those who sacrificed their lives for our country by observing a moment of silence. But with a twist – asking people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes as a mark of respect for the brave heroes.


K S Chakravarthy

“We dedicate this Independence Day to our lost heroes. This is a brilliant initiative and we support it.”-  said VivekPhansalkar, Joint Commissioner of Police, Traffic K S ‘Chax’ Chakravarthy, National Creative Director, DraftfcbUlka Advertising said”I absolutely loved the idea the minute I saw it – it is simple, it asks for just a minute, and the novel idea of asking for a blank tweet as a symbolic ‘minute’s silence’ will, we hope, help to make people pause and reflect – for much longer than a minute – how much the nation owes those who went before.”


MxMIndia View: Idea achcha hai, but too long a hashtag!


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