Mobile VAS Market To Reach Rs 29,300 cr by end-2013

21 Aug,2013

By A Correspondent


The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013, from Rs 26,000 crore in 2012, registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report on MVAS in India, released on Tuesday (Aug 20). The impressive growth rate can be attributed to the rising adoption of mobile internet in India, notes an IAMAI communiqué.



According to the report, MVAS for the enterprise market is estimated to grow by 25 percent to reach Rs 600 crore by the end of FY2013. Further, the report finds that the enterprise market is expected to grow by 30 percent in FY 2014 to reach Rs 780 crore.



According to the report, falling prices of handset, device capabilities and cheaper data accessibility are the primary drivers for the growth of enterprise MVAS market.


The major categories of the MVAS services in the Enterprise segment are CRM (Customer Relationship Management Solutions); Corporate Communications; Cloud based Services and Web Conferencing.



The report further finds that a Special Category: BYOD (Bring your own Device) has emerged in the market in recent times. It is estimated that there will be an Rs 100-INR 150 per device per month opportunity for an enterprise that is moving towards BYOD. However, this solution will bring in the required synergies only when the scale of the enterprise is more than 1000 employees.


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