Laqshya integrates Neeru’s Emporio glamour to Hyderabad airport

21 Aug,2013

By A Correspondent


Hyderabad’s Rajiv Gandhi International Airport has turned stylish with the Neeru’s Emporio campaign executed by outdoor major Laqshya. The concept has used is a mix of brand advertising and sensory marketing.


Flyers at the Hyderabad airport are now being treated to ingenious advertising highlighting the three best features of Hyderabad – biryani, Nizams and Neeru’s. Real have been showcased on mannequins placed at the centre of the baggage conveyor belt. A clothing display has also been placed in the shopping centre of the airport.


Commenting on the campaign, Avnish Kumar, Director, Neeru’s Emporio said, “We are delighted that Laqshya could exactly execute the idea to create a highly engaging brand interaction at Hyderabad Airport.” Elaborating on the thought behind the campaign for Neeru’s, Shashi Sinha, Senior Vice President, Revenue (Media Assets and Airports) at Laqshya, said: “The Neeru’s Emporio campaign blends brand advertising with suitable product placement. Besides enhancing brand value it also makes Neeru’s an aspirational brand for elite consumers. The airport is an ideal location to create this kind of brand immersion. Retailers will surely find the airport to be a fertile ground for sourcing customers.”


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