Ketchum Sampark launches Knowledge Studio

21 Aug,2013

Whoever thought you hire a public relations agency to get your plugs in the papers the following day or on television and online outlets like MxMIndia?! PR firm Ketchum Sampark has announced the launch of a ‘Knowledge Studio’ to provide research, content and thought leadership services for Indian and transnational corporates. The Knowledge Studio will complement Ketchum Sampark’s PR offerings to clients with thought leadership-led content and serve as an important growth driver especially in the ever-evolving online and digital reputation space, notes a communiqué.


Jon Higgins, Senior Partner and CEO, International, Ketchum,said, “India is one of our most promising and key growth markets. We believe in continuously providing our customers solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering.”


Announcing the launch, Bela Rajan, Founder and Director, Ketchum Sampark, said: “We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena.”


Biswadeep Gupta, President, Knowledge Studio, and Partner, Ketchum Sampark, will drive the content business. Previously, he was the founder and CEO of Riteverses, a firm in a similar business as the Ketchum Sampark Knoweldge Studio. The Riteverses website now points to Mr Gupta and two others who are now part of the (Publicis) Omnicom group PR agency.


Commenting on this move, Mr Gupta said: “Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programmes, especially in the online space. We see a genuine opportunity to partner customers in building Thought Leadership content solutions for our clients at Ketchum Sampark and also continue to build and service existing and new customers.”


It may be noted that the Publicis group’s MSLGroup in India already runs a similar division under the leadership of former Hindustan Times senior associate editor Ashraf Engineer. It will be interesting to see if post the merger of the Publicis and Omnicom groups, such services in the group’s PR agencies are turned into a common resource or stay as is to be value adds to the PR function.


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