Jaldi 5 with Arun Anant, CEO, Hindu: No plans to launch ‘Hindu’ in Mumbai

14 Aug,2013

By A Correspondent


So does the entry of Hindu’s schools edition into Mumbai mean that the bigger daily will follow suit soon? MxMIndia asked this and some other questions to Hindu CEO Arun Anant, and got responses which are clear, direct and unambiguous. Excerpts:


01.  While The Hindu is well-known brand, not all schools and school children in Mumbai may be familiar with the brand. Why this decision to launch the Hindu in School in Mumbai?

We have a  product based on the Hindu editorial values customised for children that we launched last year and has been well-received by the children, teachers and parents. We therefore felt that it would be good to increase the footprint of the school edition to other markets


02.  Any plans for a launch in Mumbai for the main paper? Is this move an effort to catch them young?

No. We have no plans for a launch in Mumbai.


03.  Other than being a circulation-booster for the parent edition, what kind of revenues does your schools edition generate currently in the rest of the country?

We expect this initiative to be cost-neutral.


04.  What are your targets for the Mumbai schools edition Will you also extend this to Pune and around Mumbai?

We would like to extend to Pune. We have no specific targets for Mumbai yet.


05.  Are you looking at marketing promotions and any activity for schools who subscribe in bulk?

We will do some events and ground level education initiatives for schools across the country


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