Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi

16 Aug,2013

By A Correspondent


Jack in the Box Worldwide, the integrated communications brand of The 120 Media Collective with clients including Pepsi, 7Up, Louis Philippe, Nivea, Epic TV and EkStop, has opened an office in Delhi and brought Mairu Gupta on board as Vice President & Business Head, Delhi. Abhishek Razdan has been promoted to Senior Vice President & Business Head, Mumbai.


Both Mr Razdan and Mr Gupta will report directly into Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.


Mr Razdan has headed client servicing at Jack in the Box for over a year. Mr Gupta was  most recently at SapientNitro as India Marketing Lead.


Roopak Saluja

On this new dual Business Head structure and the setting up of the Delhi office, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective said: “The value a Delhi-Gurgaon presence will bring to our PepsiCo mandate is unquestionable. While that’s the immediate driver of the decision, we’ll be pitching agressively and responding to long-time requests to establish a presence there, allowing us to ramp up to a mid-size office by the end of the year. This dual decentralized structure makes perfect sense in the evolution of JITB, lead by two very competent professionals who are not only extremely passionate about delivering strategic and creatively excellent work but have proven abilities in nurturing client relationships with a long-term strategic view.”


Said Chief Talent Officer Heather Gupta: “Expanding into Delhi is a natural progression for us.


We are delighted to be able to expand our footprint, geographically, and I am confident that under Mairu’s leadership, our Delhi office will soon become a force to be reckoned with.”


MxMIndia View: Hmmm. Delhi-NCR is where the action, er, moolah is!


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