How will India be in 2061

16 Aug,2013


Cogito Consulting, the brand and marketing consulting division of Draftfcb Ulka, released a book titled ‘India 2061 – A Look at the Future of India’ to coincide with India’s 67th Independence Day celebrated yesterday (August 15). The book is an attempt to predict how various sectors in India would look like around 50 years from today.


The genesis of this book was the mark of the milestone year 2011 when Draftfcb’s Indian arm, Ulka Advertising completed 50 years. To celebrate this occasion, Cogito Consulting and the analytics team – Asterii Analytics set on a journey to quantitatively forecast India’s future in the year 2061 when Ulka would celebrate its 100th birthday. The projections covered areas like Population, Life Expectancy, Economy, Education, Infrastructure, Automobiles, Electricity, Internet, Media etc. The quantitative compilation of India’s future – ‘The India 2061 Report’ was released in 2012 as a white paper.


The book India 2061 – A Look at the Future of Indiahas over 21 thought leaders sharing what they see are the challenges India will face as it gets ready to join the league of developed nations. The first section of the book includes articles from these renowned thought leaders covering infrastructure areas like Power, Water, School Education, Management Education, Healthcare; new age industries like Retail, Telecom, Television, Automotive, Mobile and Information Technology; financial sectors like Capital Markets, Taxation and Fiscal Management and Insurance; sports categories like Cricket and Olympics; and other key areas like Economy, Ecology, Political system, Dairy and Society.


The second section encompasses the quantitative data projection of various sectors in India in the year 2061.


The book – edited by Dr M G Parmeswaran and Kinjal Medh – features thought-provoking articles which in many ways drive home the point – what we do today will have a significant impact in 2061. “We see this book as our humble submission to the thinking that needs to be done if we have to make the India 2061 dream a reality”, says Dr. M.G. Parameswaran.


The e-version of book is available at:


1. Ajit Balakrishnan

The IIMs have evolved an organizational system that may be the prototype of post-Fordist organizations. Such organizations may be the norm in the Information Society that the world is gradually sliding into.


2. Dr Ajit Ranade

It is possible that India will be made up of fifty states, and may be eight hundred districts.


3. Anil Sardana

The power sector of 2061 will largely be determined by technology developments in the next 15-20 years.


4. Ashish Chauhan

Indian debt market, which has remained dormant for too long can get a new wind and follow the success achieved by similar products worldwide


5. Ayaz Memon

By 2061, IPL would become the most valued sports property in the world – bigger than the NFL, the NBA and World Series Basketball


6. B S Nagesh

The retail industry will understand us much better than ourselves.


7. Dileep Ranjekar

Education would be a highly collaborative process between the three pillars of society – the Government, business/corporate and parents/members of society.


8. Dinesh Kanabar

One needs to realistically look at rationalizing the production cost factors such as taxes and duties on procurement and imports, towards making Indian products globally competitive


9. Dorab R Sopariwala

All the large states that existed at the beginning of the century will be been cut down to size, Maharashtra will spawn into three new states – Vidarbha, Konkan and Marathwada.


10. Geet Sethi

We need to make sport a part of our life and social culture. Not just as spectators but as players, not just competitive sport at international level but recreational sport at every level


11. Hasit Joshipura

It will be possible to replace a faulty organ of the body pretty much the same way as a faulty car part is replaced


12. Malini V Shankar

A pronounced shift is required in the roles from that of a water engineer to being a water manager


13. Pavan Sukhdev

Sustainable productivity in small farms ought to become our single biggest policy target, as it brings together and potentially solves the connected problems of freshwater scarcity, ecosystem degradation, food shortages, and rural poverty.


14. Punit Goenka

A basic social media integration on the content distribution platform, will bring in a whole new perspective to the viewing experience.


15. Ravi Kant

Over the next 50 years, we can expect major breakthroughs which will enable technologies like batteries and fuel cells to become economically comparable to fossil fuels.


16. R S Sodhi

Urban population will be double that of rural population by 2061, implying that there will be fewer hands to produce food and more hungry mouths to consume food.


17. S  Ramadorai

Psychology will see the emergence of gene expression mapping that will help us understand more about how our genes and environment work together to make us think and behave in particular ways


18. Sanjeev Aga

Even before 2031, every human being in this world will have his or her unique number reserved before birth, and allocated upon birth, symbolically embedded under the skin.


19. Shiv Visvanathan

As government subsidizes and responds to urban realities, the decline of the rural politics would be an interesting scenario especially in electoral and ideological terms.


20. Shivakumar

In 2061, I feel that a digital framework will unite India like nothing else has done so far


21. Thomas Mathew T

Unless we plan well, India too may face what the world today calls ‘The Japan Syndrome – as the number of retired people grows, a declining band of workers having to support rising social-security payments.’




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