‘Heritage music’ channel InSync gets Aidem for adsales

26 Aug,2013

By A Correspondent


Recently launch InSync, India’s first heritage music channel, has appointed Aidem Ventures for its advertising sales representation.


Ratish Tagde

The brainchild of renowned Violinist and MD of Perfect Octave Media, Ratish Tagde, InSync covers an array of music genres from Indian classical music to Sufi, Ghazals, Folk, Fusion and many more. The opening programming line-up also includes interviews, talk shows, documentaries, genre based reality shows and youth-based fusion shows.


As a part of the launch marketing strategy, the channel plans to connect to and to build awareness amongst its local targeted audience by organizing 40 to 50 musical concerts across India over the next one year while simultaneously covering them on the channel.


Manish Rach

The channel has roped in Manish Rach to take responsibility of the distribution of the channel. “InSync is a pay channel already available on major MSOs including Hathway, InCable, DEN,GTPL, Fastway, Star and DIGI Cable. Talks are currently on with the major DTH platforms in India& a few international distribution players as well” said Mr Rach.




Vikas Khanchandani
Nikhil Sheth

Speaking of the association, Vikas Khanchandani, Director, Aidem Ventures, said, “InSync has the potential to set the standard for excellence and innovation in the Indian television industry while forging deep connections with diverse and passionate audiences. ”


“As the only heritage music channel available, InSync has the first-mover advantage. We are also going to be offering customizable, branded event solutions to keen advertisers,” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels who joined Aidem a few months back from Mahuaa.


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