From PR to CR, Concept gets into CSR consultancy

20 Aug,2013

By A Correspondent


In a movie that’s sure to inspire many others practitioners to hop on to the act, Concept PR has announced the launch of its CSR wing called Concept Community Relations (CR).


“With the new Companies Act making it mandatory for corporates to make CSR spend of at least 2% of their net profits, we expect that the community and social development landscape to witness a sea change,” said Vivek Suchanti, Chairman and Managing Director of the Concept Group.


Said B N Kumar, a former journalist who is now Executive Director of Concept PR and head of the Concept CR initiative: “We have been advising companies on the need to concentrate on CSR as part of their social obligation rather than looking at it as a tax saver. We are now initiating an entire new division which will advise clients with a 360-degree approach on CSR.”


Concept CR will not only rope in select NGOs after a careful scrutiny, but also work on creative and unique ways of making the CSR spend meaningful, a communique added. “BNK’s team, with their vast experience can identify the right CSR project or even customize it to suit a particular company’s business,” Mr Suchanti said.


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