Fevicol launches new TVC, bonds on Raksha Bandhan

19 Aug,2013

By A Correspondent


Adhesive brand leader Fevicol has rolled out a new ad campaign series on television to stay connected and strike an emotional cord around the festival season.


In the new TVC developed by O&M, the communication is more than just functional, and has kept in line with product attribution especially with the use of Fevicol mascots – The Elephants. Fevicol has taken an interesting route of animation advertising and brought its elephants to life. The animated elephants have maintained the wit and humor quotient as in a Fevicol fashion way. The TVC reinforces the promise of a strong bond of togetherness on the festive occasion of Raksha Bandhan.


[youtube width=”300″ height=”220″]http://www.youtube.com/watch?v=0CokBVtn73o[/youtube]

Agency:  Ogilvy & Mather, Mumbai.

Creative team : Piyush Pandey, Abhijit Avasthi, Amitabh Agnihotri, Sameer Sojwal, Mayank Yadav & Chirayu Palande.

Account Management team: Vivek Verma, Vishal Bijlani, Ramanathan Sridhar.

Director : Vaibhav Kumaresh


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