Effie Asia-Pacific launched with C4As

01 Aug,2013

As part of Effie’s global expansion, Mary Lee Keane, President of Effie Worldwide, announced the launch of the Effie Asia-Pacific programme, in partnership with the Confederation of Asian Advertising Agencies Association (C4As).


Effie Worldwide’s signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition  of the regional Asia-Pacific Effie programme, Effie Worldwide’s international network now expands to 40 programmes and four regional programmes.


“Given rate of changes in media, technology, consumer behaviour, and even business models, there’s never been a more demanding or exciting time to be focused on delivering effectiveness in marketing,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly.


The Effie APAC programme, organized by the C4As and managed by Tenasia Group, will recognize effective work that has run in the Asia-Pacific region.  The C4As is a non-profit organization dedicated to the marketing communications industry and has experience collaborating with organizations in many different countries throughout the region, including North, South and Southeast Asia.


“The Effie Awards is the world’s most established and recognized award competition for marketing effectiveness and we are certainly delighted to partner Effie Worldwide in organizing the Asia-Pacific program,” said Anthony Kang, Chair of C4As. A pilot APAC Effies was previously awarded in 2008 in partnership with Effie Singapore partner, IAS.


Finalists and winners in all Effie programs in the Asia-Pacific region will be included in the Effie Effectiveness Index (http://www.effieindex.com), which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie competitions.


“Asia-Pacific is a key subject on every global marketer’s mind, along with the ever-important subject of effectiveness,” said Daryl Lee, Global Chief Executive Officer, UM and member of the Board of Directors, Effie Worldwide. “Effie is now more than ever, the global authority on marketing effectiveness.”


Srinivasan K Swamy is the Immediate Past Chairman of the C4As and representing the AAAI, Nagesh Alai is Treasurer of the association.


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