Divya Marathi launches 7th edition from Amravati

13 Aug,2013

By A Correspondent


DB Corp Limited announced the launch of the seventh edition of its Dainik Divya Marathi daily from Amravati. This is the company’s 66th newspaper edition. The Marathi daily is also published from Aurangabad, Nashik, Jalgaon, Ahmednagar, Solapur and Akola.


Commenting on the Amravati launch, Sudhir Agarwal, Managing Director, DB Corp said, “Another milestone has been created as we expand our presence in Maharashtra with our 7th edition of Divya Marathi. In line with our launch strategy which we adapted to the Amravati market, we focussed on expanding the readership base in the region which is significantly under-penetrated.”


The Amravati launch once again saw DB Corp conduct a three-phase process, adds a communique. Beginning with initial introductory branding through seeking views and feedback, crystallization of feedback to develop and design product and finally explore pricing and placing strategies of the product in the market. Corresponding to these phases, respective teams were mobilised to form the survey teams, visibility teams and the final implementation teams that were vigorously trained in communication skills, presentation skills, direct marketing skills, sales techniques and personality grooming.


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