Dentsu Media wins Kurlon media mandate

30 Aug,2013

By A Correspondent

 

We resisted the temptation from using this as the headline: Kurlon goes to bed with Dentsu Media. Smartlines are often inappropriate even as they may be an excellent fit.

 

Pardon the digression, but the news is that the leading mattress brand has awarded its media duties to Dentsu Media. The account will be handled out of the agency’s Bengaluru office.

 

Kurlon has tasked the agency with developing a media strategy that will enable it to reach out to its priority markets effectively and help it re-affirm its position as market leader, adds a communiqe.

 

Sudhakar Pai
Divya Gupta

Said Sudhakar Pai, Managing Director, Kurlon: “Kurlon is at a very important stage right now and we need a media partner who can reconcile our objectives with what the media industry has to offer. We believe Dentsu Media fits the bill perfectly for this.”

 

On the win, Divya Gupta, CEO Dentsu Media said, “As an organization, Kurlon has the kind of philosophy that fits in quite perfectly with the Dentsu way.”

 

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