Dentsu Marcom wins creative mandate for Toshiba India

07 Aug,2013

By A Correspondent

 

Rohit Ohri

The Dentsu India group has announced that Toshiba India DS division has moved its creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the television and laptop accounts.

 

Talking on this development, Rohit Ohri, Executive Chairman, Dentsu India Group, said “Toshiba India is now gearing up for its next phase of aggressive growth in India. Our integrated communication thinking will be at the centre of our communication approach.”

 

Adding to this, Sanjay Warke, Country Head, Toshiba India (DS division) said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. Dentsu’s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”

 

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