Colors goes free to air in the UK

20 Aug,2013

By A Correspondent

 

General entertainment channel Colors will be available free in the UK from September 2. With this move, the flagship channel of the Viacom18 group, which is distributed by IndiaCast (a TV18 and Viacom18 jv), will not be available as a part of the Viewasia bouquet and will be available to all Sky Digital Viewers as well as being available on Virgin Media’s cable platform, growing the channel’s reach exponentially, adds a communique .

 

Raj Nayak

Said Raj Nayak, CEO, Colors in a statement: “UK has a captive fan base for Hindi general entertainment, and we are elated to offer two of our leading brands, Colors and Rishtey, to our viewers here. With this move, we will be reaching out to a much wider audience base giving them an enriching viewing experience of our top class fiction and non-fiction programming”.

 

 

 

Anuj Gandhi

Anuj Gandhi, Group CEO, IndiaCast added: “UK continues to be one of our most important markets – where in the past we have challenged the status quo with the launch and success of Rishtey and now with Colors going free to air, we are making our next big move towards leadership

 

 

Said Gaurav Gandhi, Group COO, IndiaCast: “Our business in the UK has grown tremendously and we have launched three brands (Rishtey, COLORS and News18 India) in three years in the region. Over the last 12 months, we have had phenomenal success with Rishtey that has made us the strongest challenger in the market. With Colors going free to air, we will neutralize the undue distribution advantage that  some of the other South Asian channels have enjoyed in the market, making it a level playing field and we are confident  of  being the leading south Asian network in the UK in the near future”.

 

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