Colors gets act together for Bigg Boss Season 7 with Salman Khan as host

05 Aug,2013

By A Correspondent

 

Over the last six years, Bigg Boss has earned the reputation of being Indian television’s biggest reality show. It’s the most controversial and creates a buzz like no other TV programme, is huge in terms of scale and resources deployed and there is an effort made to raise the bar every year.

 

Leading general entertainment channel Colors has announced Season 7 of Bigg Boss, unveiling a glimpse of what is in store with Salman Khan as host yet again.

 

The concept planned is of ‘Heaven or Hell’ with the megastar seen in the guise of an angel personifying the pleasures of heaven, as well as in the garb of a devil, representing the negative world of hell.

 

Speaking on the promos, Rajesh Iyer, Marketing Head, Colors said: “The message is simple – pleasure or pain, both are inevitable and there is nothing to be taken for granted this season.”

 

The television campaign has been created by Orchard Advertising in association with Prashant Issar of Tubelight Films. It comprises a series of creatives with fun stories enacted by Salman on the theme of the show this season.  Said Hemant Kumar Sivan, Executive Creative Director, Orchard Advertising on the effort: “We worked with the simple truth of life that, Heaven and Hell are of man’s own making. It all depends on how one deals with what life has to offer.”

 

To add to the fun element, the promo lines have been improvised by Salman himself as he says ‘By God’ in his inimitable style

 

There have been rumours of the actor being paid Rs 5 crore per episode, but sources close to the channel say that the actual amount is not even close to that figure. Industry sources suggest the amount is more in the region of a crore and each episode will be shot live on Friday. But what if Salman is indicted in the 2002 Mumbai car accident case (popularly referred to as the hit-and-run case, but Salman and his family strongly contest the reference saying he did not run away)? The actor’s camp is hopeful that he will not be indicted.

 

The format stays the same with 14 strangers in the house over 90 days and captured by 70 cameras in the Bigg Boss house.

 

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