Citizen Dentsu wins Indian Army account

07 Aug,2013

By A Correspondent

 

Citizen Dentsu has won the Indian Army mandate after a multi-agency pitch process. The  mandate is to create a holistic comprehensive communication package for the Indian Army, a communiqué notes. Their endeavour will be to project the Indian Army as a prestigious, aspirational and exciting career prospect for the youth in the country.

 

Rohit Ohri

Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’ve set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It’s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.”

 

Commenting on winning the account, Arijit Ray, CEO, Dentsu Communications said, “This is the first big win for Citizen Dentsu in 2013.  And a well-deserved one for the team, since it involved 8 agencies.”

 

Arijit Ray

Commenting on the win, Rajendra Singh, Senior Vice President and Head, Citizen Dentsu who will lead the business:  “Here’s a true example of working on a cause that one truly admires and respects. No soft stuff here. Apart from the pleasure of dealing with real gentlemen officers as clients, it’s a matter of honour to contribute towards strengthening the security and defence of the country. The team is super-excited.”

 

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