By A Correspondent

Chhota Bheem continues to be the most popular television character amongst kids as Salman Khan and Katrina Kaif emerge as the most popular film stars, while Harry Potter emerges as the strongest Hollywood franchise. These are part of the findings of the latest edition of Ormax Small Wonders, a nationwide kids track conducted by media insights firm Ormax Media.

Ormax Small Wonders is a bi-annual study conducted across 1,800 kids in the 6-14 years age group across eight cities in India. The study tracks kiddie preferences across 20 different categories. The categories cover various media and entertainment options such as television (characters – kids and GEC), films (film stars – national and regional, film franchises), sports, merchandizing, play items, restaurants and eating outlets, books, websites and ads.

Speaking about Ormax Small Wonders, Shailesh Kapoor, CEO – Ormax Media, said: “The study is now in its fourth year, and has become a benchmark for tracking kids preferences for any brand that’s targeting children. In the latest track, we have covered additional parameters like merchandize consumption and favourite ads amongst kids.”

According to the findings, while Chhota Bheem is the favourite character, Ben 10 bags are the most popular merchandize item amongst kids. Chocolates and aerated drinks emerge as popular ad categories, with Dairy Milk ads being kids’ most favourite.

Ormax Small Wonders is a syndicated report available for subscription to brands across FMCG, media and other categories targeting kids.